Turn market complexity into commercial momentum.
Hurwitz GTM Advisors helps diagnostics, life sciences, and healthcare leaders make sharper go-to-market choices, align commercial teams, and move from strategy to action. Senior experience across science, sales, marketing, and executive leadership—applied to the moments when growth depends on getting the next decision right.
Diagnose. Decide. Mobilize.
Commercial challenges rarely stay contained in one function. Market focus shapes positioning. Positioning affects sales. Customer evidence changes priorities. Execution reveals where alignment is missing.
Hurwitz GTM Advisors connects those decisions. Engagements begin with the real question, use the evidence available, and end with priorities, owners, measures, and a practical path forward.
Lead through a capacity gap: Add senior counsel or embedded GTM leadership without making an immediate full-time hire.
Experience across the commercial journey
Steve Hurwitz brings more than 30 years across scientific research, technical support, field sales, portfolio marketing, product launch, brand transformation, demand generation, and executive commercial enablement. He spent 20 years at Roche Diagnostics and more than five years at Orchard Software, where he served as Vice President of Marketing.
Senior perspective without the long learning curve
Whether the business is preparing to launch, resetting growth, entering a market, integrating an acquisition, or strengthening the commercial system, Steve helps leadership teams get to the real issue quickly, challenge assumptions constructively, and translate decisions into action.